Ashok Rai, M.D.


On January 29, 2009, Dr. Ashok Rai was announced as the President and Chief Executive Officer of Prevea Health. In this position, he carries out the strategic mission of the board of directors. He is instrumental in leading the growth of Prevea Health, while further developing the group’s affiliation with its hospital partners. Prevea Health is a multispecialty group offering more than 60 medical specialties. They employ more than 350-plus physicians and mid-level providers, combined with employees totaling more than 1,700. Prevea is uniquely partnered with four hospitals in Northeastern Wisconsin: HSHS St. Vincent Hospital and HSHS St. Mary’s Hospital Medical Center in Green Bay, HSHS St. Clare Memorial Hospital in Oconto Falls and HSHS St. Nicholas Hospital in Sheboygan; as well as two hospitals in Western Wisconsin: HSHS Sacred Heart Hospital in Eau Clare and HSHS St. Joseph’s Hospital in Chippewa Falls.

Dr. Rai’s passion to redesign health care has lead Prevea to embrace the Patient-Centered Medical Home model of care and expand the concept bringing patient-centric care beyond the clinic and directly out into the community and workplace. Prevea’s customized care educates and empowers individuals to lead a healthy and fit lifestyle, thereby improving the total wellness of the region. Additionally, Dr. Rai’s determination to develop population health strategy innovations with the use of data to address gaps in care was nationally recognized by being published in the Journal of Population Health in 2011. In 2013, he also led Prevea to partner in a provider-sponsored health plan with the creation of Prevea360-a health plan with the largest coordinated network in Northeast Wisconsin.

Dr. Rai directs recruitment and expansion efforts that recently grew Prevea’s operations in the Sheboygan market to four health centers, with additional provider offices on the hospital campus. Another new partnership brought Prevea into Oconto Falls, and a second developed a new health and wellness service line that offers wellness initiatives directly to business, improving the overall health of our area’s workforce. Most recently Prevea expanded to Western Wisconsin by partnering with HSHS St. Joseph’s Hospital in Chippewa Falls and HSHS Sacred Heart Hospital in Eau Claire in the summer of 2015.

Dr. Rai was appointed as the senior vice president and chief medical officer for Prevea Health from 2006 until January 2009. In this position, he oversaw Prevea’s clinic operations, the risk and compliance office, physician recruitment, quality and process improvement, and the medical practice committee. In 2006, he established the medical staff affairs office, which now assists with all physician-related issues, including credentialing and CMEs. During this time, he also led Prevea’s expansion into other markets by forming a new partnership with HSHS St. Nicholas Hospital in Sheboygan.  In 2005, Dr. Rai became Prevea’s Associate Medical Director of Operations. In this position, he provided medical leadership to operations and oversaw the creation of Prevea’s physician work standards.

In 2001, Dr. Rai joined Prevea's partner hospital, HSHS St. Mary’s Hospital Medical Center, as the medical director for Hospitalist Services. Here he developed and grew the organization's first hospitalist program, where today he continues to work occasional hospitalist shifts. He has since held the position as HSHS St. Mary’s Hospital Medical Center’s Physician Quality Director, during which he implemented all Institute for Healthcare Improvement's (IHI) 100,000 Live Project Standards, helped establish the hospital's accreditation as a Chest Pain Center, and represented the hospital during Joint Commission on Accreditation of Healthcare Organizations (JCAHO) visits and at the National Quality Forum.

His leadership extends to the community, where Dr. Rai represents Prevea Health within a variety of organizations. In 2012, Dr. Rai joined the AMGA Board of Directors and was elected to the executive committee of the board in 2014. Additionally, he serves on the Boards for the Greater Green Bay Chamber of Commerce, Sheboygan County Boys and Girls Club, Integrated Health Network, NTWC Foundation, Downtown Green Bay and the Weidner Center. His experience as a CEO, community leader and practicing physician is influential in promoting wellness both locally and nationally.

Dr. Rai graduated with a Bachelor of Science degree in 1993 from the University of Wisconsin-Milwaukee, where he was enrolled in the “Target M.D.” program, an advanced, seven-year undergraduate/medical degree program. He then graduated in 1997 from the Medical College of Wisconsin and completed a residency in internal medicine/pediatrics in 2001 through Michigan State University at the Kalamazoo Center for Medical Studies.