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MARKETING/PUBLIC RELATIONS

Click here for information on the Council's next meeting!

The MPR Council is a trusted network of marketing and public relations directors engaged in implementing strategies for advancing the value of marketing and public relations management in line with the goals and objectives of a premier medical group organization.

The current Chair is Heidi Shalev (Marketing Director, Austin Regional Clinic) with Leanne Cook (Senior Director of Marketing, Harbin Clinic) serving as the Chair-Elect.

 

What Our Members Say

"I rely on the annual meeting with marketing Council members to share best practices, learn about the hottest trends, and share challenges as well as accomplishments. With so many communication channels, increased consumerism, and more competition, it’s imperative to share with and learn from the most prestigious medical groups in the nation. During the year, I frequently utilize the listserv to stay in touch with colleagues, query fellow members and continue the sharing. It’s a privilege to be a part of such a dedicated and knowledgeable group of professionals, dedicated specifically to medical group practice."
- Kathy L. Hutchens, Vice President, Sharp Rees-Stealy Medical Group, Inc.

 

Members of the Council are committed to sharing ideas, strategies and information with colleagues facing similar challenges and to building stronger professional connections with their peers in similar positions and organizations. This is achieved through various mediums including face-to-face meetings, webinars, and a dedicated listserv which is reserved solely for members of the Council. Topics members have focused on include:

  • Leveraging PR for strategic goals

  • Patient engagement and access

  • Unifying a message and image across platforms and locations

  • Responding to crisis situations

Council members must be willing to actively work together on activities which can accelerate collective learning, reduce the costs of innovation and discovery, and facilitate the transfer of new knowledge to the larger community of AMGA members.