Mark Miller
Director of Survey Studies and Research, AMGA
(703) 838-0033 ext. 363

Bob Kaftan
Vice President, Avatar Solutions
(425) 442-2686

March 24, 2015

AMGA Partners with Avatar Solutions to Offer Patient Satisfaction Services for CG-CAHPS Reporting

LAS VEGAS, NV -The American Medical Group Association (AMGA) today announced a partnership venture with Avatar Solutions to provide enhanced services for its Patient Satisfaction Benchmarking (PSAT) Program. As part of this partnership, AMGA will offer CG-CAHPS surveys for members, and results will be automatically submitted to the Centers for Medicare and Medicaid Services (CMS) to meet current and future regulatory requirements. Reporting CG-CAHPS patient experience data will be mandatory for many medical groups and healthcare systems starting in 2015. The announcement was made at the AMGA 2015 Annual Conference, March 24-26 at Caesars Palace.

AMGA now will be providing expanded custom reporting capability in addition to its existing PSAT Program services. AMGA’s PSAT Program provides a tool to comprehensively evaluate and benchmark patient satisfaction, and the new partnership with Avatar will enable it to also provide services relevant to the CG-CAHPS survey.  Groups that want to use the current PSAT Program will continue to have that option available to them.  AMGA members that choose to collect CG-CAHPS information through Avatar will also have the option to include AMGA’s PSAT Survey items as part of the overall surveying and reporting framework.

“We are excited about being able to offer our members expanded services for reporting to CMS,” said Donald W. Fisher, Ph.D., president and chief executive officer for AMGA. “AMGA has always been a leader in providing benchmarking services to enable healthcare providers to enhance patient care and improve efficiencies in care delivery. Our new partner, Avatar Solutions, submitted over one third of all nationally reported CG-CAHPS data in 2014. We look forward to their contributions to the success of our member medical groups and health systems.”

Mike Sinoway, CEO of Avatar Solutions, commented on the impact of the partnership:  “Over the next three years, the mandatory deployment of CG-CAHPS metrics will change the behavior of physician groups.  We are working closely with the AMGA to ensure that this change is driven by the needs of physicians and patients, and not the needs of the reporting agencies or the entrenched survey industry.  The AMGA/Avatar partnership provides physician groups with more care for less cost.”

AMGA and Avatar Solutions will be making announcements about product offerings and rollout later in 2015.

About Avatar Solutions
Avatar Solutions is an innovative research, analytics, and performance improvement company with over 30 years of experience. Avatar provides CAHPS Surveys, Patient Satisfaction Surveys, Employee Surveys, and Physician Surveys to over 800 organizations nationwide. Avatar works with some of the most well-known organizations in the country. For more information, please visit

To follow Avatar on Twitter, go to To join Avatar’s group on LinkedIn, visit

About AMGA
The American Medical Group Association is a 501(c)(6) trade association representing medical groups, health systems, and other organized systems of care, including some of the nation's largest, most prestigious integrated delivery systems. AMGA is a leading voice in advocating for efficient, team-based, and accountable care. AMGA members encompass all models of organized systems of care in the healthcare industry, including: physician-owned, independent group practices, integrated delivery systems, hospital-affiliated medical groups, independent practice associations (IPAs), academic and faculty practices, accountable care organizations, and high-performing health systems. More than 160,000 physicians practice in AMGA member organizations, providing healthcare services for 120 million patients (approximately one in three Americans). Headquartered in Alexandria, Virginia, AMGA is the strategic partner for these organizations, providing a comprehensive package of benefits, including political advocacy, educational and networking programs, publications, benchmarking data services, and financial and operations assistance.