Marketing Articles

The Anatomy of an Ad
Volume Building, Outreach, and Communication
By Robyn L. Beckwith, M.B.A.
October 2004-Vol. 53, No. 9

Are You Effectively Reaching Your Target Market? Critical Tools to Ensure Success
By Wendy Segrest, M.S., and Amy Castillo, M.S.
March 2003-Vol. 52, No. 3

Assessing Your Environment Can Be the Key to Successful Competition
By Charles Brown and John Skurka
October 2000—Vol. 49, No. 9

Before Implementing Customer Service Initiatives, Develop a Service Culture
By Nick Fabrizio, Ph.D., FACMPE, FACHE
January 2005-Vol. 54, No. 1

Building an Effective Marketing Plan during an Era of Managed Care: A Guide for Medical Groups
By Bob Healy
July/August 1998—Vol. 47, No. 7

Cost-effective Marketing Strategies; Achieving Powerful Results on a Small Budget
By Kimball Herrod, M.B.A.
March 2000—Vol. 49, No. 3

Customer Relationship Management Comes of Age for Physicians: Adopting the Strategy to Recruit More New Patients
By Nancy V. Paddison
October 2001—Vol. 50, No. 9

Developing a Strong Relationship with the Media
By Paul E. Fitzgerald, Ph.D., and Lynda E. Wilson, Ph.D.
October 1999—Vol. 48, No. 9

Funding Health Promotion as a Marketing Tool
By Donald J. Breckon, Ph.D.
February 1998—Vol. 47, No. 2

The Health Care Consumer: Who Is She and What Does She Want?
By Brent Walker
October 2001—Vol. 50, No. 9

Improving Access to Primary Care
By David M. Senior
September/October 1995—Vol. 44, No. 5

It’s No Longer "Words and Music": Marketing in a Capitated Environment
By W. Susan Dempsey, Sydney H. Mendel, and M. Claudia Pawlak
May/June 1994—Vol. 43, No. 3

Marketing to Payers
By Susan C. Levine, M.B.A.
May/June 1996—Vol. 45, No. 3

Marketing Your Specialty Medical Group Clinician-to-Clinician
By Matt Griffin, M.P.H., CMPE, and Dale Moss
October 2005-Vol. 54, No. 8

Medicaid Managed Care: A Tough Sell
By June Keenan Stollman
September/October 1994—Vol. 43, No. 5

Medical Advice Forums: A Powerful New Tool for Reaching and Helping Sick Patients
By William R. Gombeski Jr., M.P.H., M.B.A.; Stephen A. Liroff, M.D.; Ronald Fogel, M.D.; Dianne Haas, Ph.D., R.N.; Philip Garfinkel, M.S.; and Cynthia Thompson
July/August 1999—Vol. 48, No. 7

Millennium Strategies for Physician Networks
Part 12: Network Marketing
By Richard Krohn, M.A., M.A.S.
February 2000—Vol. 49, No. 2

Moving Beyond Traditional Satisfaction Measurement: Using System Improvement, Service Recovery, and Interactive Measurement Programs
By William R. Gombeski Jr., M.P.H., M.B.A., George Fay, M.B.A., Janet Day, M.A., M.B.A., Laurel Bravo, M.A., Cathy Luck, and Peter Miller, M.S., M.B.A.
March/April 1995—Vol. 44, No. 2

The New Era of Health Care Marketing
By Douglas Trigg and Bruce Berlow, M.D.
January/February 1995—Vol. 44, No. 1

Outreach for the Community and the Consumer
By Amy Weinschenk
June 2000—Vol. 49, No. 6

Removing the Blindfold: Applying Market Research for Successful Growth
By Michael C. Boblitz
February 2006-Vol. 55, No. 2

The Role of the Physician in Plan Choice and Plan Satisfaction
By Michael A. Sachs and Gary T. Pickens
May/June 1995—Vol. 44, No. 3

Six Steps to Conducting a Successful Focus Group
By Judy Capko and Rebecca Anwar, Ph.D.
March 1998—Vol. 47, No. 3

Successful Business Development and Retention through Marketing
By Dick McDonald
January 1998—Vol. 47, No. 1

Supplements Benefits: Your Competitive Ally in Tight Economic Times
By Jim Drieling, CLU, ChFc, FLMI, CEBS
October 2001—Vol. 50, No. 9

Telemarketing—Joslin Diabetes Center’s Experience
By Julie F. Rafferty
March/April 1994—Vol. 43, No. 2

Telephone Directory Advertising—A Medical Practice Necessary Evil?
By Paul A. Weber
April 1998—Vol. 47, No. 4

Top Plans Turn to Physician as the Key to Customer Loyalty
By Bob Mayo
April 1999—Vol. 46, No. 4

Article Request Form

Website Terms and Conditions of Use and Privacy Policy