Pre-Conference Workshop 3

Economic Survival Strategies
Healthcare leaders share strategies that have had a profound impact on their organizations’ economic health, in both the short and long term.

10:00 a.m. – 11:00 a.m.
Reforming Health Care from the Inside Out: Value-Based Care at Dean Health System
Craig E. Samitt, M.D., M.B.A., President and Chief Executive Officer, Dean Health Systems, Inc.
While the nation awaits externally-legislated healthcare reform, Dean is striving to be the leader in value-based care by reforming healthcare from the inside out. This presentation will highlight how Dean has optimized system integration and implemented strategies to deliver exceptional quality of care at a lower cost. Dr. Samitt will also highlight specific interventions that have enabled Dean to achieve remarkable results, including total cost care of care measures that are 20 percent lower than in neighboring Wisconsin markets, as well as rapid, significant reductions in overhead and staff costs, average length of stay, prescription costs, and hospital admission rates.
Upon completion of this activity, participants should be able to:

Discuss the full array of external influences that will drive healthcare delivery reform from the outside in, including legislated reform, increasing patient expectations, diminishing financial margins, escalating demands for cost and quality transparency, and a worsening talent shortage.
Describe the strategies that Dean Health System has employed to achieve alignment of vision, strategy, structure and incentives between the three legs of its integrated system stool (health plan, physicians and hospitals) and used this intensified integration to drive healthcare reform from the inside out.
Delineate the specific strategies championed by Dean Health System to aggressively enhance value-based care by simultaneously improving service excellence, quality of care, operational and clinical efficiency and physician/staff satisfaction.

11:00 a.m. – 12:00 p.m.
Growing Your Practice Through Non-Traditional Hours Specialty Appointments
Thomas S. Nantais, M.B.A., Chief Operating Officer, Henry Ford Medical Group
This presentation will provide a “cook book recipe” for a non-traditional hours practice with your specialists that can turn around the economics of your group by increasing new patient volume. During the first eight months of operation, the non-traditional hours program at Henry Ford Medical Group booked more than 25,000 patient appointments in off-hours time slots. Of the total patients seen during that time, 55 percent were new to the practice.
Upon completion of this session, participant group practices should be able to:

Initiate a manageable non-traditional patient hours’ program for its specialists
Address physician buy-in of the process, support staff scheduling issues, ancillary support coordination and collaboration with the patient scheduling modalities.

1:00 p.m. – 2:00 p.m.
Real-Time Emergency Department Patient Wait Times on the Web
Joseph Guarisco M.D., Chairman, Department of Emergency Medicine and System Chief, Emergency Services; Jason Clement, .Net Programmer; and Les Strikmiller, Project Consultant, Ochsner Health System
Ochsner Health System posts waiting times for its five emergency departments online so that patients can ascertain which one has the shortest waiting time at that moment. As a result of this innovation, Ochsner has seen a great deal of load leveling, with patients seeking out the shortest wait times. It is providing better balance within the system and more-appropriate utilization of resources, as well as improved patient satisfaction. This presentation will discuss the technical issues, waiting time calculations, and expected and unexpected experiences for patients, staff, and administrators.
Upon completion of this activity, participants should be able to:

Describe the technical approach to publication of wait times on the web.
List the potential patient benefits and marketing windfall from informational transparency.
Communicate the impact of full disclosure and transparency of ED wait times on behaviors of patients, clinical staff and administrators.

2:30 p.m. – 3:30 p.m.
Self-Service Patient Check-In Kiosk Systems at Outpatient Physician Offices
W. Brent Blumenthal, M.H.S.M., Assistant Executive Director, Scott & White Clinic
Hurry up and wait seems to be a part of everyday life. With self-service patient check-in kiosk systems, you can eliminate or greatly reduce one of the bottlenecks at your medical group. In this presentation, you will learn the keys to a successful implementation and the costs and benefits of using this technology. You will hear how Scott & White improved patient satisfaction, administrative costs, and collections.
Upon completion of this activity, participants should be able to delineate the costs and benefits of implementing a self check in kiosk system.

3:30 p.m. – 4:30 p.m.
Aligning Technology with Referral Sources to Boost Ancillary Revenue
Jim Steinruck, M.B.A., FACHE, Chief Operating Officer/Compliance Officer, Western Washington Medical Group; and Jeffery Daigrepont, Senior Vice President, The Coker Group
This presentation explores how to align your information technology (EMR, PACS, and LIS systems) with outside referral sources and ancillary services to create new sources of non-clinical revenue and expand market share. Additionally, presenters will cover contracting, legal, and risk aspects of becoming a supplier of technology services to your market/referral sources, and practical steps to become technologically aligned with other providers in your community.
Upon completion of this activity, participants should be able to:

Develop a business plan for taking your system to market.
Determine pricing and cost.
Develop service level agreements for subscribers.
Avert risk and structure governance.
Structure the arrangement with your existing vendor to avoid conflicts.

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