Upcoming Meetings

9:00 a.m. – 9:30 a.m.

Welcome and Introductions
Kathy L. Hutchens, Director of Marketing and Patient Contact Center, Sharp Rees-Stealy Medical Group, Inc., Marketing and Public Relations Council Chair

9:30 a.m. – 10:15 a.m.

“Accountable Care Organization”
What does it mean and how can it help me market my group – session leader Erika Smith, BS, Director, Marketing & Planning, Billings Clinic

10:15 a.m. – 11:00 a.m.

“Physician Recruitment & Marketing to Employers”
Demonstrating value, reaching employees during open enrollment or selling occupational health or wellness services – session leader Laurie Wilshusen, Director of Marketing, Mayo Clinic - Scottsdale

11:00 a.m. – 11:15 a.m.

Break

11:15 a.m. – 12:00 p.m.

“Service” – Transforming experiences of your physicians, staff, and patients – session leader Jill Fix, Marketing Director/Public Relations, Rockwood Clinic

12:00 p.m. – 1:00 p.m.

Lunch with the Preconference attendees (Acadia room)

1:00 p.m. – 1:45 p.m. 

“Online Offerings, Interactive Portals, & Social Media” – session leader Kathy L. Hutchens, Director of Marketing and Patient Contact Center, Sharp Rees-Stealy Medical Group, Inc.

1:45 p.m. – 2:30 p.m.

”Urgent Care/Quick Clinics” – Changing care delivery to meet consumer demands – session leader Kristine Olson, Vice President of Marketing, Quality & Physician Services, Innovis Health

2:30 p.m. – 3:00 p.m.

Other hot topics and wrap-up