Previous Meetings

Monday, September 12

Arrive at the JW Marriott Desert Ridge Resort & Spa
5350 East Marriott Drive, Phoenix, Arizona 85054, Phone (480) 293 – 5000

1:30 p.m. – 2:00 p.m.

Registration at Hotel

2:00 p.m. – 2:15 p.m.

Welcome & Introductions
Carol Koenecke-Grant, MA, Senior VP, Strategic Planning & Implementation, Guthrie Clinic, Ltd.

2:15 p.m. – 4:15 p.m.

Council Share All
Attendees will each take approximately 5 - 10 minutes and present an overview of their group, their groups marketing departmental structure or an organizational chart, their budget allocation, and any projects of interest you would like to share amongst the council.

4:15 p.m. – 4:30 p.m.

Break

4:30 p.m. – 6:00 p.m.

How Marketing Can Help Drive New Business

6:30 p.m. – 7:30 p.m.

Welcome Reception
(With AMGA Human Resources Council)

8:00 p.m.

Dinner with Marketing & PR Council
Meritage Steakhouse
5350 East Marriott Drive
Phoenix, Arizona 85054

Tuesday, September 13

8:30 a.m. – 9:00 a.m.

Breakfast at Hotel

9:00 a.m. – 9:30 p.m.

Transportation to Mayo Clinic Hospital‎
5777 East Mayo Boulevard
Phoenix, AZ 85054

9:30 a.m. – 11:00 a.m.

Tour of Phoenix Campus of Mayo Clinic
Nonie Eccles, Mayo Clinic

11:00 a.m. – 11:30 a.m.

Transportation back to the Hotel

11:30 a.m. – 12:30 p.m.

Postioning as an ACO / Potential Pilot Plans
Toyomi Igus, Communications Director, CAPP (Council of Accountable Physician Practices)

12:30 p.m. – 1:30 p.m.

Working Lunch

1:00 p.m. – 1:45 p.m.

Social Media Activities from the Mayo Clinic
What's changed since 2009? Managing Blogs, Networking Sites, etc. Advantages, Disadvantages and Responding to Negative Reviews
Laurie Wilshusen, Director of Marketing, Mayo Clinic

1:45 p.m. – 3:00 p.m.

Roundtable Discussion

3:00 p.m.

Adjourn