Charter

June 1, 2006

The Council is a trusted network of marketing and public relations directors engaged in implementing strategies for advancing the value of marketing and public relations management in line with the goals and objectives of a premier medical group organization. Members of the Council are committed to sharing ideas, strategies and information with colleagues facing similar challenges and to building stronger professional connections with their peers in similar positions and organizations. Council members must be willing to actively work together on mutually beneficial studies, projects or other activities which can accelerate collective learning, reduce the costs of innovation and discovery, and facilitate the transfer of new knowledge to the larger community of AMGA members.

Council Member Objectives and Responsibilities

Identify gaps in information, data, or benchmarks needed by Council members to be more effective in their jobs
Help keep AMGA staff apprised of current issues and challenges being faced within member medical groups
Participate in studies, projects, or other activities determined to be priorities by the Council
Assist in supporting the activities of the Council with annual individual dues contribution of $150
Willingly and openly share ideas, strategies, and information with other members of the Council
Agree to attend Council meetings and events
Communicate the work of the Council within the members’ home organizations

Membership Criteria

Only marketing and public relations managers, directors, vice presidents, or others who fulfill a similar role, who are employed within AMGA member medical groups are eligible to participate in the Council. There will be no limit to the number of members in the Council, and there is no limit to the number of eligible individuals from any AMGA member group. However, the Council may be divided into sub-groups should the Council leadership decide that a group has become too large to effectively serve the needs of the members. Each member agrees to keep its membership current by payment of annual fees of $150.00.

Meetings and Communication

The Council will strive to meet a minimum of twice each year. One of the semi-annual meetings will coincide with AMGA’s Annual Conference. The second meeting will occur at a date and location selected by the Council Members. In addition to these meetings, AMGA will provide a menu of communication vehicles for the Council which could include:

A dedicated listserv to allow for continual exchange of information among the Council members
Regularly scheduled teleconferences with presentations from thought leaders and content experts
Facilitated work groups around topics identified by Council members. Each work group will be staffed by AMGA
Council newsletter written by participants and other “experts”
A dedicated page on AMGA’s website with useful links recommended by Council participants and additional links to other Council pages.

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